Keyrings serve a very practical purpose—to keep your keys together and make them easier to find in a bag or pocket—but they also hold a sense of security and responsibility. The Ellipse keyring has an uncomplicated but very tactile quality—an unfussy, simple mechanism and shape but one that feels nice in your hand. The contrast between the smooth metal fob and the soft strap gives the key clip its own special appeal. Designer Klaus Rath has a background in industrial design and is fascinated by technology. His work for Georg Jensen explores the combination of craftsmanship and modern technology, with results that are strong and reliable but also aesthetically pleasing and sensual.