The world s most luxurious towel. Made from the finest Egyptian-Quality Cotton and finished with an antibacterial treatment that inhibits bacteria growth and protects from odors, this towel has greater durability than standard towels. Because of the higher thread count, its pile has unmatched density and volume, providing incredible softness and comfort since its first use. HeiQ Viroblock NPJ03 is an intelligent Swiss textile technology that is added to the fabric during the final stage of the textile manufacturing process and provides a self-sanitizing and germ-resistant surface.