When you combine hand-carded, hand-spun merino wool, you get the ultimate luxury. Hand-knotted with 100% wool, the dense, random, bulky loop pile yields a gorgeous multi-textural pile. The colors are perfect for the demands of the chic, clean look of today's interiors.

It’s a beautiful rug and well made!. Francine. Pahrump, NV. Sat Jan 28 2023

Showcasing a large, textured loop, this woven rug is hand-knotted from New Zealand wool. Perfect in bed and living spaces alike, its neutral ground offers an organic yet soft underfoot feel.

A great neutral rug for any room. Liz. Shrewsbury, MA. Wed Aug 26 2015

Sleek and delightfully quaint! Each rug in this collection features a reversible, single-color design, meticulously hand-knotted in a flat sumak double-sided weave. Crafted from 100% premium wool, these rugs showcase captivating abrash heathered effects, owing to the nuanced variations in yarn tones.

This looks green in the picture but it is very definitely grey as the name states. I like the quality and the texture and everything but the color. So I will be returning it..... Wynesta. Thu Feb 19 2026

An everlasting classic! The sharp angles of the textured chevron pattern create the sleek, geometric motif of the beloved Demani rug. This hand-made 100% New Zealand Wool rug is a must, have addition to any space.

Diana. Newton, MA. Sat Jun 20 2026

This is a great rug! The color is a tad lighter then in the picture, but still gave me the outcome I was looking for. The material is soft, with great shag texture.. Desiree. Loveland, CO. Fri Feb 20 2015

Overall, I really like this rug. Pros: It is extremely soft, thick and fluffy. It is most definitely a handmade and 100% natural wool rug. Not a wool blend. 100% real wool! Nice texture. The two shades of brown are warm colors and go well together. Cons: This rug is very fibrous and it sheds, but not excessively so. I expect that the shedding will resolve after it is vacuumed a couple of times, because the rug is very well made. Although most of the wool is uniformly dyed, there were a few strands of wool here and there that were still white (the wool’s natural color). I had a great idea though! I bought a brown fabric marker and colored the white strands so they would blend in. It worked! The white pieces are no longer noticeable and blend right in with the rest of the rug. Overall, happy with this purchase and I hope this review was helpful to someone else.. Johanna. NY. Mon Nov 22 2021