Their products, which include apparel, accessories, and fragrance collections for men and women, and childrenswear and home furnishings, compose one of the world’s most widely recognized families of consumer brands. Reflecting a distinctive American perspective, they have been an innovator in aspirational lifestyle branding and believe that, under the direction of internationally renowned designer Ralph Lauren, they have had a considerable influence on the way people dress and the way that fashion is advertised and celebrated throughout the world.