A global brand of color, design, and technology. Smeg has designed innovative household appliances for all everyday environments since 1948. The headquarters are situated in Guastalla, in Emilia Romagna, an outpost for a long view over the countryside from the river Po. Passion for research begins here. In the field of aromatic essences delimited by a perimeter of four thousand poplars, technological innovation comes together with a quality culture for an all-Italian household appliance manufacturing activity. Vision, intuition, international reach: owing to a business culture that places the utmost attention on quality, on technological content with an extreme focus on energy savings, the Smeg group is recognized on an international scale as a mastermind of excellence.