The Couzon company was founded in 1934 by Mr. Jean Couzon. After starting production of stainless steel flatware and hollowware in 1946, the company quickly developed into one of France's undisputed market leaders. The brand "Jean Couzon Orfèvre," adopted in 1971, was soon recognized thanks to clever advertising and fine product quality. In the late seventies and early eighties, the company worked to be at the leading edge of progress—not only technologically but in areas such as sales, advertising, and creation as well. The efforts paid off; by 1986, Couzon had over 700 employees and its products were sold with great success.