Blow collection designed by Stefano Giovannoni comes from the willingness to develop a new family of products in tune with the Pillow family but different in typology. Whether the pillow cushion is “L” bent, in its most simplified conceptual essence, Blow is a product family that offers a related concept starting from the back-shaped pillow that folds forward to create the arms. Blow springs from the idea of the inflated cushion, offering the more traditional type of easy chair and sofa with armrests. Its comfort, as well as its material character, permit its use in both indoor and outdoor spaces.