Flatweave

Hand-knotted with flatweave banded ends, our rug shows the individual variation of the weaver at work. Inspired by the upstate New York town of Bovina and designed by local resident and lifestyle editor Newell Turner, this rug brings traditional craft into the current century. It’s a beautiful bit of New Ruralism, a movement that seeks to bring nature and modernity into balance.

This rug is absolutely gorgeous, very high quality!! Thick enough that it won’t slide around but soft enough to walk on barefoot. I definitely recommend!! Shipping speed was very fast and the rug was packaged very well!. Bridget. Marion, IL. Mon Oct 24 2022

Brighten up your home with the vibrant Sunny Rug from NuStory. This handcrafted piece features playful vertical stripes in a lively palette of ochre, coral, blue, and green - contrasted with the natural tone of the jute for a balanced, yet eye-catching look. Constructed on a hand loom with a cotton warp, the Sunny Rug combines the durability of jute with the softness of cotton. Add a cheerful touch, joyful design, and a sense of fun to your space.

This rug is gorgeous! The design is so good. The colors are vibrant while still being tasteful and classic. The texture is lovely not itchy or coarse at all just a pleasant, nubby jute kind of texture. It stays in place well even being on the thin side. A rug pad would make it even better.. Amanda. Haslet, TX. Fri May 02 2025

Designed for indoor/outdoor use, our camp chair rugs are made from recycled PET in an intricate weave of tonal shades. Created in collaboration with lifestyle editor Newell Turner, these rugs are inspired by the town of Bovina a growing home for Brooklyn creatives who’ve decamped to the country. Bringing together traditional techniques and modern materials, the rug’s design inspires living in close connection with nature.

Perfect. And at an amazing price.. Newell. Bovina Center, NY. Sat Dec 24 2022

Inspired by the bold aesthetics of the 1960s, this rug features chunky cotton yarn woven to create a captivating play of colors with pops of blue and black. Its graphic frames and intricate borders add a touch of modern artistry, making it a perfect fit for kids' rooms, entryways, or kitchens. Crafted from 100% cotton in a flatweave construction, the Wainscott Rug offers both durability and easy maintenance. Not to mention, smaller sizes (under 5x8), are machine washable, ensuring convenience and longevity.

Beautifully made. Lovely in all ways.. Anonymous. Mon Mar 02 2026

Crafted from recycled PET, the Paz Rug is an eco-friendly choice thatís perfect for both indoor and outdoor use. Its flatweave construction makes it ideal for high-traffic areas like entryways, laundry rooms, kitchens, and under kitchen tables. This 60s-inspired rug features a fun weave structure, including a little diagonal twill technique that creates a dynamic mix of colors when woven. Enhance your home with the Paz Rug, a stylish and sustainable option that brings a touch of retro charm and durability to any setting. For added comfort and stability, we recommend using a rug pad.

I love this rug. It looks very good in our sunroom. It’s doesn’t stain easily and even when it gets dirty it’s very easy to clean. I can tell that it will be easy to wash since it’s not heavy. I love the colors also.. Reham. Dublin, OH. Fri Jun 06 2025

Elongate your space with the Drift Rug. With undyed fabrics and a design inspired by rock formations and organic materials, the Drift Rug brings the great outdoors inside. NuStory's artisans use a unique approach to weave this dhurrie rug with a raised pile - resulting in unique texture and irresistible plushness to the end product.

I really like the rug color, pattern, and texture, and it looks very well made. It arrived well packaged and promptly after I placed the order. It looks nice in my kitchen and the natural colors go well with my hardwood floors.. Christine. Pasadena, MD. Thu May 02 2024