It doesn't feel as nice as I thought it would but it is soft and I guess it is absorbent. I wouldn't buy more.

I have the single sided version of this towel (one side the air waffle weave, the other side normal) and really like it, so I decided to try the double sided one. Towel is good quality, but is extremely thin because of the weave on both sides, making it actually not very absorbent. Pretty disappointed. Get this one only if you want a very, very sheer towel.

[This review was collected as part of a promotion.] This towel is amazing. It is so light weight and soft! It washes so well and is perfect to dry your hair with because it is light and doesn’t add frizz to your hair. It really is unbelievable how soft and light this towel is. I want to change all of the towels in my house to these.

[This review was collected as part of a promotion.] If you've never used a waffle towel it's definitely not the soft, thick, fluffy towel you are used to. While still super soft, they are fairly thin and super lightweight so they dry quickly, a huge plus in a humid area like I live. Our regular towels are often still damp the next morning and tended to mildew especially in the summer. But don't let the thin, lightweight material fool you, they are super absorbent but my waffle weave towel is always dry by the next use. While it's made from a super soft cotton the raised texture allows for a lot of exfoliation, I like to really scrub as an I dry off so I absolutely love the added texture and won't be going back to regular towels. My mom, however, tried it and didn't care for the texture, she still prefers a traditional fluffy loop terry towel, I think it's a love it or leave it type item but I'm on the love side.

[This review was collected as part of a promotion.] Sometimes I felt like the only person in the world who likes a thin bath towel. Luxury bath linens usually lean towards super thick and plush, which was frustrating for me. Until now. My Uchino bath towel is thin, lightweight, absorbent, and dries fast. It ticks all the criteria I'm looking for in bath linens. And bonus: it doesn't take up much space when folded. Love it!